Built for brand safety and newsroom trust
Two audiences with different workflows and the same core problem: coordinated fake content that looks like organic commentary until it causes damage. Refute gives both teams the detection capability to act early.
Know before your PR team is on the phone
Coordinated smear campaigns targeting brands don't look like attacks at first. They arrive as clusters of seemingly independent commentary, negative reviews, and amplified criticism that appears organic. By the time your monitoring stack flags volume, the narrative is already set.
Refute scores the account network around any story or campaign, surfacing coordinated amplification patterns hours before mainstream coverage picks them up. That window gives your communications team time to prepare a response and brief internal stakeholders before the story breaks.
- Score account clusters amplifying negative sentiment around your brand or product
- Detect astroturfing: coordinated campaigns disguised as grassroots criticism
- Export evidence summaries ready for compliance, legal, or executive briefings
- Slack alerts when a story targeting your brand crosses a detection threshold
Verify before you publish
Viral breaking stories arrive with unclear provenance and time pressure that makes thorough account verification difficult. A political story trending at midday may trace back to a small coordinated cluster that seeded the narrative overnight, relying on real journalists to amplify it without attribution.
Refute scores the account network distributing a story before editorial commits to coverage. If the distribution pattern is inauthentic, the score provides evidence you can show the editorial board. If it is authentic, you can publish with confidence.
- Score story distribution networks before coverage decisions are made
- Detect manufactured amplification: artificial early momentum seeding organic spread
- Produce a scored verdict with evidence summary for editorial review
- API integration into existing fact-checking or CMS workflows
Two workflows, one platform
| Brand Safety | Newsroom Trust | |
|---|---|---|
| Primary concern | Coordinated reputational attacks on brand or product | Fabricated or artificially amplified breaking stories |
| Typical story type | Negative-review campaigns, product smears, executive attacks | Trending political or social narratives with unclear origin |
| Output used for | Communications briefing, legal documentation, executive reporting | Editorial decisions, source verification, publication confidence |
| Team size | 2-10 analysts, Growth or Enterprise plan | 1-3 trust editors, Starter or Growth plan |
See how Refute fits your team
Book a 30-minute demo with your own URLs and see a scored verdict in under five seconds.